I had a gathering of friends at my home tonight and I was seek for some good alcohol,
And then we decided to get the bottle of beer for everyone, and we did, we brought the bottle from the shop next to our house. The shopkeeper told us, he did not have the brand that we were looking for. And so, we settled for what he had. He had some hand crafted beer in Hong Kong. He said, just try it once and you will fall in love with it. Because, we wanted it seriously, so we took it and came back.
When we came back and had the sip of that beer, it tastes really nice and then we started doing a comparison between a beer and craft beer! And it’s the comparison came out like this, usually a craft breweries are defined as traditional, small and independent breweries.
The beer that we get in the market is made by large corporations. Some of the corporations that made it are InBev, South African Breweries (SAB) and Anheuser-Busch. On the other hand, the beers that are handmade are brewed by people, such as Sam Calagione, Douglas Booth, Linus Hall and Daniel Kahn. These are some of the craftsmen who at the present time run some successful breweries. These are the people who love beer and wanted to share their creations with others.
The typical taste of beers like beer. But, this is not true with the beer that are handmade, it contains a number of flavors like chocolate, oak, coffee, caramel, grass, molasses, floral hops, smoke, dark fruit, grapefruit, lemon, oranges, coriander, hazelnut, pumpkin and many more, depending on the kind of ingredient added in it.
The beers are served ice cold in a can or in a bottle and also in a large quantity. But, it is not with the handmade beer, it is poured into a glass, which is specially designed for it. It is served at the right temperature; it kept at an optimum temperature to give it a chance to get warm and release flavors as well as color present in it. Moreover, it is also analyzed with its thickness, clarity and color.
The beer is marketed and advertised on television as well as in print media. But, the craft beers are marketed on television, but not as beer, but as a beer that has the qualities which is mentioned above.
One can buy beer at any shop in the city, but to buy craft beer, one has to visit the selected store.